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Rob Morris

CFO

I have a mansion, forget the price
Ain’t never been there, they tell me it’s nice
I live in hotels, tear out the walls
I have accountants pay for it all
- Joe Walsh

Rob’s love for the classic song Life’s Been Good may have inspired his career in accounting, but becoming the Utah State Future Business Leaders of America’s first place finisher in both accounting and business math and then being named his high school’s statewide “Sterling Scholar” representative in mathematics no doubt sealed the deal.

Rob grew up in Salt Lake City, graduated from the University of Utah with honors, and knew nothing about fine wine until a recruiting dinner with KPMG in San Jose, California.Several years later, a bottle of 1994 Swanson Syrah provided his “aha moment” and a bottle of 1995 Pride Mountain Vineyards Cabernet Franc introduced him to his eventual destiny.A mutual love of viognier led Rob to bring a bottle of 2001 Pride Viognier on his first date with his now wife.The 2003 Viognier was among the wines served at their wedding.

Thirteen years into his career at KPMG, Rob heeded the call to meld his professional proficiencies with his passion for wine and sought business experience in the wine industry.Two years as the OFO (Only Financial Officer) at a winery near his San Jose home provided a strong foundation in winery practices, and in the summer of 2005, Rob and his wife moved to Sonoma County.Twelve years later, after leading the Wine Business Services accounting practice for Frank, Rimerman + Co., the opportunity of a lifetime presented itself and Rob accepted his dream job as CFO at Pride Mountain Vineyards.

In his spare time, Rob enjoys playing golf, cooking and traveling. Rob and his wife, Sallie, have a 21-year old black-headed caique parrot named Chester.

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