For Jake Avery, waiting tables was at first just a means to fund an insatiable skiing habit. But the sophistication of the professional Sommeliers in the fine dining scene of Aspen captivated his interest and solidified his desire to learn more. In the summer of 2008, Jake traded in his ski boots for cellar boots and moved to the Napa Valley to work a harvest and dive head first into the world of wine.
After spending a harvest running pump overs, shoveling pumace, and cleaning barrels, he enrolled in the Wine Business MBA program at Sonoma State University and began working weekends in the tasting room at Pride. While at SSU, he was honored to be the recipient of the first annual Don Reisen Memorial Scholarship and completed his degree in the Spring of 2012. Now working in National Sales, Jake is thrilled to have the opportunity to represent Pride all over the United States.
Jake still clips into his skis and hops on his mountain bike at every opportunity and he recently completed his first marathon. Always pushing his limits with extreme sports, he keeps his edge at weekly Bocce Ball games in the Saint Helena city league. "Bocce Ball is all about balance. A cold glass of Pride Viognier in your left hand while you throw the ball with your right hand balances out perfectly." At the end of a full day, he most likes to spend time with family and friends and enjoy the amazing food, wine, and hospitality of the Napa Valley.